Get Your Futures
Possible

Adventuring Ventures is a strategic design incubator that partners with public and private organizations to envision and build human-centered cities.

 
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Explore Multiple Futures

Use ADVENTURING VENTURES when you are on top of your game. When, by your very disposition, you are less concerned about unknown risks being accurately predicted and more concerned about real human teams being adequately prepared.

Explore multiple futures to gain confidence about where disruptions may come from and identify your preferred future scenario.

 
 
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CONSULTING : Futures for Civic Engagement

Possibility Hours : Lakeland



BRIEF
How might our civic organizations provide equal access and agency, everyday to everyone, on their journey to self actualization? Possibility Hours provides a unique experience for political, economic, and social leaders, who are neighbors but strangers, to envision possibilities for seemingly intractable urban problems.

The conversations were captured as spoken-word poems, compiled into a book of the poems, and real aloud to open a workshop that envisioned preferable futures for the city.

HOURS
12 hrs 

YEARS
20 yrs

PARTNER
Lakeland Economic Development Council

PARTICIPANTS
28

TOOLS
Teams used a variety of tools including: Backstory, Brief, Forecasts, Worksheets, Materials, Tools, Brainstorming, Scenes, Objects, Services, and Stories

 

How do we measure it?

Years
per Hour

We measure project scope in Years per Hour. How much time to spend exploring how far into the future.

 

You give us 2 hours of your time, and we'll give you 10 years of organizational agility.

 
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WORKSHOPS : Futures for Civic Engagement

How might we become more engaged citizens?



BRIEF
During Primer 2017, a Speculative Futures Conference, we led a workshop with a diverse group of conference participants. They were everything from neighbors, to students, to leaders of civic organizations. Participants worked in teams and were asked to envision everyday moments of civic engagement for a world where traditional voting has collapsed.

Each team received a secret packet and followed the prompts on worksheets contained inside to prototype new props, processes, and places that fostered being a more engaged citizen. The event ended with teams presenting their new civic moments via role play with prototypes and scale models. 

HOURS
04 hrs 

YEARS
10 yrs

PARTNER
Primer

PARTICIPANTS
35

TOOLS
Teams used a variety of tools including: Backstory, Brief, Forecasts, Worksheets, Materials, Tools, Brainstorming, Role Play, Scenes, Objects, Services, and Stories

INCUBATORS : Everyday Futures

How might we envision new rituals for our everyday commute?



BRIEF
For a multi-disciplinary course in the Upper Division Interdisciplinary Studio program at California College of the Arts (CCA), co-taught with Gregory Hurcomb, we asked students to challenge the bias of their discipline and explore possible futures of their everyday commute.

Over the course of the semester students scanned for signals that influence what they see everyday. They developed trends and then forecasted how those trends may continue into 2 different future conditions.

They chose one of those worlds as the context in which to propose a new product, service or ritual. This work was exhibited at CCA's Hubbell Street Gallery. The explorations culminated with each student telling a retrospective story about how they more confidently addressed complex topics like pollution, privacy, homelessness, or climate change.

HOURS
96hrs

YEARS
10yrs

PARTNER
CCA UDIST Program

PARTICIPANTS
13

TOOLS
Teams used a variety of tools including: Signals, Trends, Forecasts, Materials, Tools, Brainstorming, Scenes, Objects, Services, Orgs, Stories, and Directions

What is ADVENTURING VENTURES?

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Get Your Futures Possible

 

We designed our engagements so that you can collectively start learning how to breathe the air of your preferable futures, which—unlike your competitors—will make you super-fit for that very future.

Let's cultivate the capabilities to respond to the demands the unforeseen future will make on us.

 

 

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WORKSHOPS : Ecological Futures

How might we launch new ventures to combat ecological collapse?

BRIEF
For the annual Spark Festival in Hamilton, New Zealand, we led a workshop with faculty, students and business leaders. As a group we conducted a quick scan of present day influences impacting agriculture, tourism and towns in inner New Zealand.

Participants then worked in teams to leverage their capabilities in agriculture and reproductive sciences, to envision sustainable products and services that address their forecasts for the collapse of New Zealand ecological exports. Finally, they had to devise a pitch for a new organization that would provide the new products and services.

As a group, teams pitched their new products and services in various forms of public announcements including taste tests, adverts, service announcements and product demos.

HOURS
04hrs

YEARS
20yrs

PARTNER
SPARK NZ 2016

PARTICIPANTS
20

TOOLS
Teams used a variety of tools including: Briefs, Signals, Trends, Forecasts, Worksheets, Materials, Tools, Brainstorming, Role Play, Scenes, Objects, Services, Orgs, and Stories

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Where do you want
to go?

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CONSULTING : Pet Care Futures

How might we scale and grow our pet products & services?

BRIEF
To inform a brand strategy project with a national pet hospital client of IDEO, we used multiple explorations of futures to enable the client to make better and more ambitious decisions about their future. The first exploration was a quick evening workshop.

We paired a pet expert with a pet owner into teams. Each team chose from a deck of diverse expert forecasts on the topics of genetics, transportation, medicine and lifestyle to inspire a new product or service that transforms the relationship between pets, home, and the city. Each team created a prototype and a pitch presentation in two hours.

These prototypes were synthesized into three possible strategic directions for the client leadership team to consider. Another workshop was designed where these possible futures were presented as different customer experiences. We provided guidelines, worksheets and facilitation to help the senior leadership team weigh the trade-offs and make strategic decisions about their future products, services, and operations.

HOURS
02hrs

YEARS
10yrs

PARTNER
National Pet Hospital
& IDEO

PARTICIPANTS
12

COLLABORATORS
Extrapolation Factory

TOOLS
Teams used a variety of tools including: Briefs, Trends, Forecasts, Worksheets, Materials, Tools, Brainstorming, Scenes, Objects, Services, Orgs, Stories, and Directions

 

How does it work?

Ambitious &
Accessible

We can’t predict the future, but there are methods to explore many futures. Together, we’ll explore tomorrow to enable better decisions about today. Step into the future with ambition and enable action today.

Engagement Modes:
Workshop
Residency
Consulting

 
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FOUNDER
 

Scott Paterson

Scott Paterson Founder

Bringing over 20 years of strategic creative leadership, award-winning design, and mentorship across multiple disciplines, I help public and private organizations across the globe, to design participatory methods that tackle complex futures.

From a decade plus of international consulting with frog and IDEO, to teaching at CCA and Parsons, or my participatory artwork in the Whitney Museum and Walker Art Center's Permanent Collection, I’m passionate about creating the conditions to realize work with great impact.

 

RECENT PARTNERS
Embraer X : Beacon (Sao Jose Dos Campos)
Breakout
Nubank (Sao Paolo)
IESE Business School (Barcelona)
Fair Trade USA
Contra Costa Health Services
Lakeland Economic Development Council
Embraer

 

RECENT COLLABORATORS
Samille Sousa: Nubank
Ted Howes: Systemic Shift
Elliott Montgomery: Extrapolation Factory
Chris Woebken: Extrapolation Factory
Stuart Candy: Carnegie Mellon Faculty